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We make the difference.
People need to understand that there is a big problem with the ocean and that, in the end, it is their tiny daily efforts and change in attitudes which will help prevent a natural disaster. The problem we have right now is not only about fish, or even the ocean but is all about the way we have been ruining Mother Nature by recklessly overexploiting it. The most efficient methods to reach out to people are, but is not limited to: movies, news corporation advertisements, books and school programs teaching children the value of the environment. It's also about convincing people how the earth's resources are not absolute and will end up one day -  in fact very soon if we don't change our habits. And we are convinced that, in fact, only day-to-day actions by every one of us are the key to the solutions. Replacing fish one week by tofu, not buying sushi just for the glamour of it, switching off the lights is what is going to save the world. And people need to understand that the future of the planet is in their hands, as much as how it is easy for them to save it.

 The Population Crisis

In 1999 the world's population reached 6 billion, and has been growing at increasingly large rates ever since. As the population grows, our natural resources become more and more strained. The number of mouths to feed is growing exponentially. Because of this there is an ever increasing demand for fish, as well as possible alternatives to fish. In certain developing countries, the population is increasing so rapidly that controlling it would have as large effect as anything on fisheries. This is a very difficult task, especially in cultures where the natality rate is ultimately a reflection of tradition or culture. For this reason we advocate the creation and extension of programs to educate people in these developing countries about family planning and contraception. The specifics of such campaigns are outside the scope of this project, but they are relevent because the population growth rate will effect fisheries in the future.