Goals
...
- Update old communication streams
- Identify product, services, and audiences
- Targeted communications to audiences Identify products and services
- Rethink library partnership
- Identify new metadata and ed tech initiatives
- more targeted communication
- new messages for new audiences
- Participate in social media
Postcard
...
- Include website, twitter, or blog addresswebsite: make sure website is updated before the postcard goes out
- Give to liasons - they can hand out as needed
...
- Brown bag info session in DIRC
- W3C group - attend these meetups
- Reconnect with partners - canvas existing partners for new metadata needs
- Page for metadata sites and info:https://wikis-mit-edu.ezproxy.canberra.edu.au/confluence/display/LIBDOME/Metadata sites
Rob's action plan:
Metadata Services Marketing Plan, April 2010
- Identify the service priorities of our customer base and prepare targeted communications to speak to those priorities.
- Rob work on postcard - rough draft due June 18th
- pick a template that Heather shared
- pick an image for postcard
- write a brief blurb for postcard
- work on website
- Meet with Nicole (Beverly to attend)
- Identify Service Priorities
- Meet with the libraries' liaisons
- Tracy Gabridge's group
- Alex Carrazuco from Sloan
- Reconnect with past partners (coffee lunch tea invitation via email) - would like to have the postcard in hand, talking points and questions prepared:
- Who are your current partners
- What your current/future needs
- How do you communicate ie blogs, twitter, listservs
- How do you stay connected and current with your peers
- Kurt Fendt
- Robin Colodzin
- Debbie Fuchs
- Cec de Oliveira
- MacKenzie Smith
- Ralph Swick
- Larry Gallagher
- Ed tech partners and Accordiacs
- MIT Museum
- Prepare targeted communications
- Postcard
- Put in hands of liaisons
- Elevator talk for meetings with individuals
- Talking points for Nina
- Brief presentations for targeted communities
- Include presentations/brown bags for specific library groups
- Talk to Nicole Hennig about other library avenues of communication