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Companies currently have very inaccurate methods of reimbursing people for mileage when they own their own cars. They currently estimate mileage and provide a Google maps link rather than a more accurate representation of mileage. Our program provides the value proposition of planning, reimbursement, and auditing. In addition to the issues of inaccurate reporting, the expense reporting entry process to be very cumbersome. Currently, if you consider a salesperson traveling regularly from Boston to NYC: 225 miles (Distance between Boston and NYC) * $.50/mile (IRS reimbursement per mile) * 2 trips (Round trip) = $275/week/employee Assume that salespeople travel twice a month: $550/month/employee Assume that 5% of the company uses this system in a 500 person company Of these 25 employees, 10 employees actually use this system, because they own a car. Value saved by the company: 10 employees * $550/month * 12 months/year = $66,000 / year Our product will help to address issues for travelers, their managers, and auditors. For the primary user (the travelers themselves), we will make both business trip planning and reimbursement easier so that they can spend time working on the main parts of their jobs. |
User analysis
There are a few main personas to represent the main users of our product:
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