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  • Persona 1: Sean is an 18-year old high school student who just got into college, and he's playing Starcraft 2 all day. He wants to improve his skills, so he wants to watch professional Starcraft 2 players stream their games.
    • Familiar with search terms and stream categories
    • Familiar with computers and the Internet (tech-savvy user)
    • Gamer
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  • Persona 2: Jane is a 29-year old journalist for the local newspaper. She wants to keep track protests in Egypt through different webcasts for her news story.
    • Familiar with search terms and stream categories
    • Familiar with computers and the Internet (tech-savvy user)
    • Journalist
     
  • Persona 3: Garret is a 30 year old male who likes to watch soccer. His favorite team is the Real Madrid, but his cable package doesn't cover it, so he searches the Internet for internet streams of their games.
    • Unfamiliar with searching, but knows TV guide categories
    • Unfamiliar with computers and Internet (nontechnical user)
    • Sports fan

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