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When looking for more, similar products: search the Internet first, and ask friends for suggestions as a secondary resource.
Group 2: The Decisive
Age: 13 - 35
Gender: N/A
Education: English literate
Abilities: Computer literate, Access to internet
Motivations: Wanting to help friends make decisions ("Get an XBox 360, not a PS3"). Providing information about a decision ("Plasma TVs are better suited for watching TV shows and movies.").
Existing Approaches: Respond to questions when asked directly ("if I get asked, it is usually because I am doing something with a group."), usually in person. Respond to texts and instant messages as well. Redirecting question to other resources when not knowing a good answer ("I don't know much about the Kindle or Nook, so I would ask another friend or check the Internet.").
Personae
Persona 1: Agnes is a 19-year-old female student with big plans for the evening. She's not sure what movie she should rent for her and her boyfriend, but knows that he really likes epic adventures. After scanning a top-10 list of adventure movies, Agnes decides that either Pan's Labyrinth or Lord of the Rings would be good choices - she thinks that she would like them, too. She then sets up a quick poll on PK3k: "Do I watch Pan's Labyrinth or Lord of the Rings tonight with my boyfriend?" Her friends all poll in favor of Lord of the Rings, commenting that the dark motifs and heavy violence in Pan's Labyrinth didn't encourage a romantic atmosphere. With this information, Agnes easily decides to pick up the first Lord of the Rings movie for the night.
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Scenario 2: You want to find more games like Angry Birds. What do you do?Claudius, Agnes, Gertrude
GR2 - Designs
GR3 - Paper Prototyping
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