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Business Travelers

Characteristics:

  • May visit some places multiple times.
  • Makes many trips to a wide variety of areas and places that they may not know.
  • Stays there for more than a few days at a time.
  • May have housing accommodations set already by company.
  • May not know people there.

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  • Must decide what to do and where to visit.  Must discern between reviews.
  • "All of the sites have the same things.  It is sometimes hard to find something new to do."
Vacation Travelers

Characteristics:

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  • May not know what to visit and what is worth visiting during their visit.
  • May not know how to prioritize what to put on their "to-do" list.
  • "Every is not listed by price.  I want to find the cheapest options."
  • "The information must be easily available and get-able. Like looking at it from my phone"

Task Analysis:

Planning ahead

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