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This user works as a consultant and is constantly on the road. It is very important for him to be able to communicate with clients, co-workers, and to his family back at home, and he relies very much on his mobile devices to allow him to stay in touch and coordinate his life. In his line of work he frequently deals with sensitive corporate information. He ends up using two mobile devices -- a secure device dedicated to work, and a personal one for other purposes. He understands the need to keep client information secure but doesn't really understand all of the ways in which using an unsecure device can actually be potentially harmful to his firm and/or himself. He would love to be able to deal with both work and personal tasks from a single application.
Key Insights
- The mobile phone is frequently the only way to communicate with others
- Aware of potential security threats but not sure exactly how to protect himself
- Willing Willing to deal with multiple devices in order to preserve security but finds it very inconvenient
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