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- They access the Internet using a smart phone smartphone and/or computer. Using the Internet to consume information is common over computer, but the use of smartphones is less so. These users are willing to pay additional money to gain the ability to consume data on the go: first, by buying a smartphone instead of a cheaper feature phone; and second, by purchasing a data plan from a carrier, which has wider coverage than Wi-Fi, but costs more for the same amount of data. The most extreme cases use unlimited data plans and resist carriers' attempts to move them over to limited plans.
- They are interested in staying up-to-date using information streams with more content than they are willing/able to read.
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