User Analysis:
User Personas
Minimal Effort ParticipantsSingle-use participants
These are users who users will probably only use the site once; they care about the issue and want to be heard, but only if it doesn't interfere with their day-to-day activities. If your interface gives them an error, asks for too much information, or requires them to scroll through a page to find what they want, they will close the tab and never look back.
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Activists are passionate about the issue; they need something to do (a protest to go to, a representative to call or write to, some code to write, some posters to design, etc.), and after that, they need the next thing to do. If you give them a place to start, a good estimate for the time commitment of each task, and the motivation to continue working at every step, these users will be very effective. They are willing to put up with more frustration than the minimal effort crowd, but don't let them get discouraged.
User Characteristics
Minimal Effort ParticipantsSingle-use participants
Threshold for giving up: Low
Percentage of users: Large
Willing to do extra work: No
ActivistsMinimal Effort Participants
Threshold for giving up: High
Percentage of users: Small
Willing to do extra work: Yes
Task Analysis:
New Tasks:
Look up the representatives for your area, schedule a phone call, and record a voicemail to be sent.
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