 
Home screen The list of social contacts (friends)
The list of commercial contacts (deals) | When Joe logs into the
LocaShare app, he sees
the home screen, which
only has two buttons.
By clicking on the "My
friends" button, he sees
the list of his friends
(social contacts),
and by clicking on the
"My deals" button he
sees the list of his
deals
(commercial contacts). | Pros:
1. The friends and
deals * buttons buttons are huge*,
and this makes them
salient to users.
2. The icons for friends/
deals are presented by
pictures. Joe can easily
recognize his friends/deals.
Cons:
1. Search bar might be too
small to be noticed.(We
should test this in paper
prototyping.)
| Pros:
1. The user interface
is externally
consistent with
other social
applications.
2. The user interface
is internally consistent
since the way to list
friends and deals is
similar.
| Pros:
1. By providing the
search bar, Joe can
find his friends easily
instead of keeping
scrolling down the
list to find a specific person.
The list for friends
or deals might be long,
and this prevents Joe
from scrolling down
on the long list in order
to find a specific
person or deal.
| If Joe views the wrong
person, | |