Design 1
A very simplistic "wheel design". Progression through the experience is very linear and it is very information sparse. Clicking on the wheel buttons advances the user to the respective sections of the websites. In the center of the wheel is a back button which will navigate the user to the next highest level. This design was mostly aimed at less tech savy elders.
Design 2
In design there is a navigation bar on the bottom of the product page. This enables the user to continue navigating through search results from the product page instead of having to return the search results pages. There is also a category bar lining the top, with drop downs for more specific subcategories. The image on the product page is very prevalent, as well as the price. This design is somewhat information heavy, and is mostly for the elderly people who are potentially researching something to buy.
Design 3
This design contains a persistent shopping cart sidebar on the left hand side. This way the user can keep track of what is already in his/her shopping cart. This design is also very image heavy and shows a small amount of products per search result page. This design's goal was accessibility. The UI elements are quite large and easy to click.